THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS
Advertising that actually gets women. We are on a mission to help brands thrive in the new sheconomy.
Lead by women, on a mission to disrupt the industry. To challenge the way brands engage and communicate with women. Because not only is it the right, moral thing to do, but it’s commercially beneficial too.
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It’s no surprise that 54% of all women think that advertising doesn’t get them. That’s a whopping 19 million women in the UK. And when you realise that women drive more than 70% of consumer spending, (and that number is rising) you start to think…oh! Why hasn’t something like this existed before?
We’re sorry, we had to smash a few glass ceilings. But we finally got there.
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What do women want? What are their motivations? What are they thinking right now, right this second? The mind boggles. There’s only one way to find out. And that’s to listen to them.
Through our proprietary research model we can understand what women are really thinking, feeling, their moods and motivations, all in real time. This data not only informs our work but also the way we run our business.
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This unique approach ensures we are always speaking to women, not at them.
Gynae designed and stigma free. We worked with them to create the Sexy Garden, to promote their biodegradable condoms.