Insulting a guy’s mum is considered the height of rudeness. But women in general? Fair game. What if mothers weren’t the exception, though?  What if you took the traditional sugar-sweet Mother’s Day card and reimagined it as a card from a woman-hater?

‘Mother’s Day Cards from Misogynists’ came to life after we polled the nation and revealed that despite a third of men admitting they’d called a woman a bitch before, 8 out of 10 said they would never call their own mum the same thing. Using real phrases uttered by some of today’s most recognisable misogynists, the cards aim to get people thinking about the dangers of ‘small’ or ‘casual’ instances of misogyny.