THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS ⟶ THE FEMALE FORWARD STUDIO FOR FUTURE FACING BRANDS
CPB WMN Launch
We started the night off with drinks and nibbles, and before we turned to Caitlin, we gave everyone a sneak peek of our new campaign for International Women’s Day. Called “Double Standards”, this year the campaign’s all about language, and the unconscious bias hiding in the words and phrases we use every day. Seeing the posters started some interesting conversations, and we can’t wait for the official launch on 8th March.
The Age of Age
As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth is held by those over 50, and the majority will be in female hands by 2025. Brands under-targeting women over 50 is nothing new, and the commercial potential for winning them over is clearer than ever. So why aren’t brands capitalising?